Elevator Speech = an comprehensive explanation that you can give, or story that you can tell, in the span of an elevator ride.
Lately, I have been encouraging a lot of my friends and colleagues to consider doing CrossFit. My passion and animated expressions engage their interest and lead to them wanting to hear more about it.
My current elevator speech sounds something like this:
"The goal is comprehensive, functional fitness. It is a combination of Olympic weightlifting, plyometrics (box jumping and things like that), cardio-respiratory activities like jumping rope and short interval running, along with body weight resistance exercises like pull-ups and push-ups. We also do things like sled-drags, throwing a medicine ball against the wall, swinging kettle bells, and core strengthening exercises like v-ups, sit-ups, planks. Oh yeah, we also incorporate some movements that you would see in gymnastics -picture the rings and the parallettes and doing handstands. It is structured like this: we always stretch through foam rolling, do movement prep to get ourselves ready for the skill or strength workout and for the met-con and end with a cash-out. Skill could focus on technique of some of the Olympic lifts (clean and jerk, snatches, Overhead, back, or front squats) or instruction on how to do kipping pull-ups or double-unders (2 skips of the rope for every jump)...CrossFitters also believe in the Paleo diet..."
I think you get the picture! I need help in telling the CrossFit story
Here are some articles/statements I will use to help me craft my elevator speech.
From the CrossFit main site link
CrossFit is the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide.
FAQ - General CrossFit
"CrossFit is in large part derived from several simple observations garnered through hanging out with athletes for thirty years and willingness, if not eagerness, to experiment coupled with a total disregard for conventional wisdom. Let me share some of the more formative of these observations:
1. Gymnasts learn new sports faster than other athletes.
2. Olympic lifters can apply more useful power to more activities than other athletes.
3. Powerlifters are stronger than other athletes.
4. Sprinters can match the cardiovascular performance of endurance athletes ? even at extended efforts.
5. Endurance athletes are woefully lacking in total physical capacity.
6. With high carb diets you either get fat or weak.
7. Bodybuilders can't punch, jump, run, or throw like athletes can.
8. Segmenting training efforts delivers a segmented capacity.
9. Optimizing physical capacity requires training at unsustainable intensities.
10. The world's most successful athletes and coaches rely on exercise science the way deer hunters rely on the accordion."
"Defining Fitness" Blog Post
Greg Glassman defined fitness in three ways:
-An overall competency in the ten general physical skills: cardiovascular/respiratory endurance, stamina, strength, flexibility, power, coordination, agility, balance, and accuracy
It's a work in progress and I will continue to refine my own understanding of CrossFit and work on my marketing skills to increase the CrossFit community!